Church Planter Interviews – Brian Hopper
Bob Hyatt
September 16, 2010

So your church Imago Dei , is in Richmond, VA. Tell us a little about where you guys are focusing in Richmond.

In  a broader sense, we’re trying to reach the whole city, but only until recently have we claimed a smaller geographical footprint. Because we started so scattered we really had a hard time creating missional momentum. So now, right outside the city on the near West end is where we are really focusing now…what is called District 1. We’re looking at it through two prominent high schools. But really, it’s a snapshot of the city. You have the upwardly mobile, affluent creative class. There are hard-working middle class people and then a group of people who live in poverty. All in very close proximity to each other. The church we rent is really at the center of that.

Tell us about the process you used for planting your church. What did that time look like? What did you do?

I think we are pretty unique in that three years ago, Chris Backert (my co-pastor) and I were both looking to plant churches in Richmond, independent of each other. Chris and I were friends and caught wind of what the other was thinking about and started talking. Once we figured out both of us were looking at planting the same kind of church, after praying and talking more, we decided to plant one church together.

So in the summer of 2008, which we’ve dubbed the Summer of Convergence, his crew from Blacksburg came and my group of Annapolis came down and we formed one community.

We started with one community that was trying to be really missional. We purposefully didn’t have a weekly service for the first year. Eventually we grew to have a sunday service along with Missional Communities (we call them  Common Communities ) and I believe our focus is still on mission and discipleship.

Obviously the focus of this blog is more towards the missional church and looking at different church structures. What is the structure of your church? What would the average month look like?

I’ll tell you what we’re doing and then what we’re transitioning to in the Fall.

Currently we have two worship services a month, on the 2nd and 4th Sundays. Pretty standard service. Worship. Teaching. Biblical themes. Communion. On the 3rd Sunday of the month we have a Storytellers service where we have a huge, gourmet meal [in his previous line of work, Brian was a chef] and three people tell stories where their life and faith is intersecting. There isn’t a gospel presentation, just a chance for people to invite friends, eat good food and hear stories. On the 1st Sunday of the month we’d like our Common Communities to be meeting and serving, and then they meet throughout the week on an every-other-week basis. Our Journey Groups (which is our discipleship vehicle) meet in conjunction with the Common Communities, so they happen when the Common Communities happen.

Now we’re about to shift this to make it a little simpler. On the 1st and 3rd Sundays will be our Common Community weekends. They’ll have a meal, short teaching and break into their Journey Groups. One the 2nd and 4th Sunday we’ll have our worship service. Once a quarter on the 5th Sunday months we’ll do the Storytellers service.

So as you think about the last 12 months of planting, what do you think worked really well?

The Storytellers was a victory for us. We also took Easter and went and served rather than having a traditional Easter service. That was a real highlight. Also, almost 100% of our people give online, which really works for us and gives us freedom on Sunday mornings. Journey Groups (which are similar to Huddles) have worked well. We’ve had a Leaders Table where we’ve invited small groups of people to wrestle through with us some of the changes and transitions within the church. That’s been really helpful.

In the last 12 months, what hasn’t worked?

Our original approach to mission never got off the ground. First we tried by geography because of the proximity factor, which didn’t work too well. Then we tried to define proximity by relationships since there were already some pre-existing relationships and allowed for people to follow Persons of Peace. But the process didn’t really work and with the frequency of change, I think we overestimated people’s abilities to adapt. We had unwittingly made changes that had left people in the dust. I think we have learned to wait a bit more and adapt rather than overhaul.

What is one failure you experienced and what did you learn from it?

One of the areas as a church plant that’s been hard for us is a couple examples of people in crisis: marriage issues, addictions, etc. We just didn’t have the resources available (as a church plant) to really help. There are some shining examples of where we really didn’t have what was needed and we scarred some people. It’s one of those things when I put my head on the pillow at night I really wish we could have done better.

Ok. Let’s imagine it’s 365 days from now. What needs to be different in your community?

One hope is that our church would be more multi-generational. We (my wife and I) just sent our youngest daughter to college, but our average age is in the mid 20′s. From a life experience and spiritual maturity stage, I hope our church will be more reflective of our city. We need that. Folks that are in their 30′s, 40′s and 50′s. My wife and I have been praying for 8 couples that would fit that criteria.

Secondly, not because we’re about numbers, we’d really like to see growth! We’ve had new people come and some people leave, but I’ve really been praying for conversion growth. I want to see the Holy Spirit break this place open and I want to see the Kingdom move.

What is the biggest thing God has been teaching you in the past year?

Growing in the ability to hear his voice. This is a dominant theme in our discussions, our team Huddles and in our church. He’s our leader, he’s the Shepherd and we want to hear his voice. We’ve spent a lot of time learning to hear it and applying it to our lives.

So let’s think 5 years into the future. What does Imago Dei look like? What’s happened?

Well Richmond is such a tribal city and 1 church can’t reach every single part of the city. But we really believe our church can contextualize and incarnate itself into smaller communities within each tribe that will be connected to the body that is Imago Dei. Church Hill. The Northside. West End. Over the river. The Near West End. We’d be scattered but we’d also be connected. And obviously church planting is in our DNA and is core to us. I’d just be so fired up if we were planting church in all of those areas.

I know recently you sent out a letter to your Prayer and Financial Support Network reflecting on what you’ve learned in the past two years. Care to share two nuggets?

  1. I think we really took for granted the abundance of spiritual maturity in the past. You know, we grew up with it and served in a community in Annapolis that was like being surrounded by the great crowd of witnesses. There was such a high level of spiritual maturity. In a church plant that level of spiritual maturity is often much lower and you really notice and miss it.
  2. Transformation takes a really long time! It’s a slow process both for me as someone who is being transformed and for the people around me.
By Bob Hyatt • October 7, 2026
“When God works in us nothing is useless, and nothing is spared.” - Jeannine Brown, Carla Dahl and Wendy Corbin Reuschling, Becoming Whole and Holy “There is no circumstance, no trouble, no testing, that can ever touch me until, first of all, it has gone past God and past Christ, right through to me. If it has come that far, it has come with great purpose, which I may not understand at the moment.” - Alan Redpath Here's something I've noticed about people as they get older: they tend to go one of two ways. They either get sweeter with age or they get crankier. They grow wiser and more like Jesus, or they grow bitter and more like the worst version of themselves. That's because life is formation. Everything we do and everything we go through shapes us one way or the other, mostly depending on how we respond to what happens to us, whether it's extraordinary or completely ordinary. Ministry works the same way. I've watched leaders come out of nearly identical trials in completely different shape. Some come out stronger. Others come out deeply wounded, discouraged, and ready to quit. The difference usually comes down to where they see God in the middle of the struggle, absent or present, and what questions they ask about it. Some ask, "God, why is this happening to me?" Others ask, "God, what could you want to form in me through this?" Both views of God will shape us, and so will both questions. They just shape us in very different directions. In my experience, the most common sin in church leadership is an obsession with numbers and results, paired with neglect of our own souls. On top of that, we rarely stop to notice how those numbers and results, and how ministry itself, are shaping us. So here's my suggestion: stop working so hard to develop your ministry and start noticing that your ministry is developing you. How you handle the realities of church leadership will determine not only what your church becomes but what you become. Leadership and ministry will form you. The only question is: into what? One tool God uses: the fishbowl Some people hesitate to become a pastor because it opens them up to scrutiny, and now and then to outright criticism. When I was a young leader, I hated the "fishbowl effect" of ministry. Everyone was watching me, and my mistakes seemed to count for a lot more than anyone else's. It felt deeply unfair that flaws that wouldn't even register at most people's jobs could cost me my job, my reputation, and my community. Never mind that maybe it bothered me so much because I had such a generous supply of those flaws. After years of living under the steady gaze of critics and cranks, I see the fishbowl differently. These days I actually welcome it. Richard Baxter, a Puritan pastor in the 1600s, put it this way: “While you are as lights set upon a hill, think not to lie hid... do your work as those that remember that the world looks on them... ready to make the worst of all... and to make faults where they cannot find them.”[1] Baxter understood that anyone who calls others to live like Jesus is going to get called out when they don't. His advice? Live like the world is watching, because it is. Some people in your life are ready to yell "Hypocrite!" at the first opportunity, to point out failings they share themselves, and, as Baxter says, even to invent faults when they can't find real ones. And Baxter's fishbowl had a few neighbors peering over the fence. Ours has a livestream, a comment section, and someone screenshotting the announcements. But Baxter goes further. He says we should be glad about it: “As you take yourselves for the lights of the churches, you may expect that men's eyes will be upon you. If other men may sin without observation, so cannot you. And you should thankfully consider how great a mercy this is, that you have so many eyes to watch over you, and so many ready to tell you of your faults; and thus have greater helps than others, at least for restraining you from sin. Though they may do it with a malicious mind, yet you have the advantage of it.” As a Pastor, you have more eyes on you and more people paying attention to how you live. That means you have more help than most in living well and avoiding sin. What some people mean for evil, God means for your good (Genesis 50:20). What looks like a downside of ministry turns out to be a path to maturity, to formation. In practical terms, living your life in front of others pushes you to do what you already know you should do. And it often keeps you out of things you might slide into if nobody were watching. One important caveat: embracing accountability isn't the same as tolerating abuse. Healthy scrutiny sharpens you. A congregant who attacks your spouse or treats your kids like church property is a different problem, and it calls for boundaries, not gratitude. Let's be clear, though: the fishbowl isn't enough on its own. What we're really after is internal: character, a changed heart. But knowing we're living out loud in front of a watching church and a watching world gives us structure, and that structure can help us build the habits and rhythms of holiness we want. As we try to let the heart and character of Christ take deeper root in us, we have the advantage of lots of eyes around us "encouraging" us to stay on the straight and narrow. My sense is that people who embrace this find that, over time, what starts on the outside moves more and more to the inside. Slowly, the choices we make because others are watching become, through habit, real character. Because I know people are watching, I think twice about what I say in public, what I scroll past on my phone, and how I talk to my kids at church or out on the sidewalk in front of the neighbors. More and more, those choices, first made because of an audience, become part of who I am. That's especially true when I treat those moments as kairos [2] moments: times when God breaks in and uses my awareness of a watching world to show me the character He wants to form in me and the choices He'd like me to make. But what if we don't embrace it? What about those who get shipwrecked by moral failure, character flaws, and private sins gone public? People who resent the fishbowl of ministry and the Christian life often end up living one way in public and another in private. It's as if their anger at being scrutinized pushes them into a divided life: they'll play by the rules in public but insist on their own rules in private. Frustrated with the audience around them, so eager to find fault, they forget the true Audience they live before. And as we've all seen from too many spectacular crash-and-burns, the fallout is often devastating. Families, churches, and the reputation of the whole Church take serious damage. Pastors, recognize that your formation is happening, one way or another… and make peace with the fishbowl. It's going to be there whether you like it or not. If you embrace it, you may find it spurring you on toward love and good deeds (Hebrews 10:24) and keeping you clear of the sins that have taken down so many in ministry before you. “You should thankfully consider how great a mercy this is, that you have so many eyes to watch over you.” Let the Holy Spirit use your public life, and every eye watching it, to shape and form you. The fishbowl and the formation of a life in ministry are coming either way. Let them help answer the question: into what? To further explore your own formation through ministry, join us at the Multiply Summit with special guest Rich Villodas this coming February in the Washington, D.C. area! Adapted from Eldership and the Mission of God by Bob Hyatt and J.R. Briggs. [1] Richard Baxter, The Reformed Pastor, London, 1657, p. 21. [2] Kairos is one of the Greek words for time, but it's different from chronos. Chronos is linear, calendar time. Kairos refers to significant moments full of possibility. Here, it means those times when God steps into chronos.
By Bob Hyatt • April 13, 2026
Here's a message from Ecclesia Pastor Aaron Graham